About Us

Usraa.in is one of India’s leading e-commerce company and one of the most visible online brands since its inception in October 2013. Usraa was started with a mission to change the way diamonds and diamond jewellery is bought in India. In one short year, this vision is well on its way to being realized.

Using our virtual DNA, we’ve combined flexibility with 24-carat customer service standards. With a network of over 20 global vendors, we offer the largest collection of diamonds & diamond jewellery in the country. Sparkling solitaires & precious diamond and gemstone jewellery leave our factories daily, to our delighted customers in more than 13+ cities and towns across the length & breadth of India. Our business model helps our customers save up to 25% over retail prices. Usraa is promoted by professionals who know the diamond jewellery business inside out as well as one of the pioneers of the online industry in India. Like all online businesses, we derive strength from having low overheads and low inventory costs. In addition, we do our own manufacturing and are not just a re-seller like most online businesses. We have a dedicated call centre to help customers.

Our website has also been rated the best in Usability/User Interface design by Yahoo!. Our footprint is now set to expand. In March 2014, we have introduced our own store in Kolkata.

Welcome to Usraa, a new breed of jeweler specializing in designer fine diamond jewellery. We have a simple aim: To bring simplicity, clarity, choice and value to the process of buying the highest quality diamond jewellery and bespoke jewellery.

Every product in our collection is conceptualized and designed in-house keeping in mind the ever changing taste of modern women and men. Our catalogue has a wide range delicately crafted, high quality engagement, eternity and cocktail rings as well as earrings, bracelets, necklaces, pendants and more - taking design inspiration from a variety of genres (from modern through to classic and vintage).

Usraa’s philosophy is to offer customers extraordinary value on the largest inventory of fine jewellery and certified diamonds with the comfort, convenience and security of online shopping.  By selling directly online to the customer, Usraa is able to cut out the middlemen and eliminate mark ups and sales hassles. The result is extraordinary value and exceptional knowledge passed directly to the consumer. It’s a world class shopping experience in the convenience of your own home.

The Usraa team has an extensive amount of expertise in selecting diamonds and guarantees their customers only genuine quality diamonds, gemstones, platinum and gold. An independent laboratory gemological certificate accompanies all Usraa jewellery, along with it comes a satisfaction guarantee against all manufacturing defects.

We are headquartered in Kolkata with a showroom where our collection pieces and diamonds can be viewed (strictly by appointment only). Should you wish to arrange a viewing or simply speak to one of our jewellery advisors, please contact 9331841224





Powered By Usraa
USRAA © 2017